After the launch of Soft Pinch Liquid Contour, Rare Beauty announced the launch of Soft Pinch Matte Bouncy Blush.

Everyone wore the blush for at least eight hours, with Melendez reporting that it was still in place after 12 hours. Scott says, “I've tried almost the full line of Rare Beauty blushes ...

Ever since Selena Gomez introduced the world to Rare Beauty in 2020, people have been clamoring for her products. The brand’s Soft Pinch Liquid Blush ($25) is one of its most popular releases ...

More and more celebrity beauty brands are cropping up these days, but Selena Gomez's Rare Beauty seems to ... so my go-tos are Hope and Happy.” The bottom line: “If you want to move away from powder ...

Selena Gomez’s Rare Beauty continues to reign supreme in the blush category at Sephora. According to YipitData, the brand’s viral Soft Pinch Liquid Blush accounts for a staggering 26.16% of ...