Tech giants are taking over the rapidly growing connected TV ad market and analysts say Amazon Prime Video has the upper hand ...

Prime Video Subscriptions Now Include Ads By Default Amazon Prime on its own costs $14.99/month or $139/year, with the Prime Video membership on its own costing $8.99/month.

If it feels like you spend a lot more time watching ads in Prime Video than you used to, that may not be a mistake. Amazon has increased the number of ads or "ad load" in Prime Video to four-to ...

In the first full quarter when Prime Video with ads was available, Amazon's ad business grew more slowly than expected than in recent quarters, with ad sales missing analyst estimates ($12.77 ...

An Amazon advertising executive, Kelly Day, told the FT that Prime Video’s ad load would “ramp up a little bit” in 2025, though the company is expected to keep its overall ad load pretty light.

Currently, it seems that Prime Video users see an average of 2 to 3.5 minutes of advertising per hour. Day told FT that standard Prime Video currently doesn’t show any ads in the middle of content.

Prime Video's ad-supported tier has surpassed 130 million active users in the U.S., a 13% increase from the previous year ...

Notably, current Prime Video users consume between 2 and 3.5 minutes of advertisements every hour. According to a recent Financial Times interview with Kelly Day, Amazon's Vice President of Prime ...

Streaming Prime Video Prime Video reportedly doubling the amount of ads you’ll see — streaming just got a lot worse News By Rory Mellon published June 12, 2025 Welcome back, cable Comments (0) ...