Matilda stayed off of social media for several days to meet with her team at Djerf Avenue, she claimed in a lengthy Instagram post on December 17, 2024. “Over the past few days, I’ve been ...

Matilda Djerf reportedly told AFT that she takes the criticism "very seriously" and is "truly sorry." She said she didn't "relate to all the claims that have been made" but is actively working ...

Matilda Djerf/Insatgram. Influencer Matilda Djerf is addressing claims of misconduct at her namesake fashion and lifestyle company. In a report published by the Swedish publication Aftonbladet, ...

Matilda Djerf responded to backlash over a recent report accusing her of fostering a toxic work environment at her company, Djerf Avenue. The 27-year-old entrepreneur addressed the allegations in ...

Matilda Djerf, 27, is a Swedish influencer with more than 4.5 million followers across TikTok and Instagram. She’s perhaps best known for her Scandinavian cool-girl aesthetic, ...

Djerf Avenue founder, Matilda Djerf who made Forbes 30 under 30, has been accused of 'regularly' making employees 'cry' as her 'inclusive and supportive' workplace comes under fire.

Djerf has 3 million Instagram followers and 1.5 million TikTok followers. In 2023, she was named to the Forbes 30 Under 30 list . Her company prided itself on promoting models of all shapes and sizes.

Gen Z It Girl and founder of Djerf Avenue, Matilda Djerf, has been called out by former employees who have come forward with serious allegations.

If you don’t know Matilda Djerf by name, you might know her by her hair. Blonde and thick with swoopy bangs, Ms. Djerf’s hair has inspired many TikTok-motivated haircuts in recent years. A ...

Matilda Djerf, a Swedish influencer and co-founder of the popular fashion brand Djerf Avenue, has responded to accusations that she created a climate of “psychological terror” in her workplace.