Use the full-color version whenever possible. Use the knockout type version on dark backgrounds or images where the preferred logo lacks contrast. Use the one-color white version on dark backgrounds ...

Do not re-create the Michigan Tech logo, change the logo's color, stretch the type, alter, move elements of the logo, or add or subtract design elements. Use only official logos prepared by and ...

That color choice was very utilitarian since many Holt tractors were used in WW1. But on the nose of those tractors, the original logo was a far cry from the tough, heavy-duty-looking, extra-bold ...