The “Lamborghini” name was also excised from below the logo and incorporated into the badge itself, arching above the bull’s tail at the top in all-caps letters.

According to Lamborghini, the new logo is a better representation of the "brave, unexpected, and authentic" values of the brand's mission. Here, take a closer look at this. No, no, even closer.

Lamborghini did not say when its new logo will start appearing on new vehicles, but the continuing refresh of the automaker's lineup will provide several opportunities to introduce it.

Lamborghini unveils new logo for the first time since 1998. Changes include a broader typeface, updated colors, and in some places, the bull existing independently of the shield.

Italian automaker Lamborghini has unveiled a rebrand featuring a flat, simplified logo as part of a broader "transformation process" aimed at sustainability and decarbonization. The logo has the ...

Lamborghini has decided that after more than two decades, the time is right to give its logo an update to reflect the needs of the modern world. The result is… this.

Although most exotic car fans associate Lamborghini with its stampeding bull (gold, on a black background), there have been five different logos associated with the brand since the company’s ...