Why Mona Awad wrote a twisted take on the fairy tale with novel Bunny Bunny was published in Canada in 2019. In July 2019, the production company AMC purchased the television rights to the book.

Mona Awad's novel Bunny, a surreal fairy tale set at an elite American university, is being developed into a television series by AMC. Playwright Megan Mostyn-Brown is writing the pilot.