Fuelled by the redder than red dust of Flamin’ Hot Cheetos, a Frito-Lay janitor rose through the ranks to become a high-powered executive. So goes the against-all-odds story of Richard Montañez ...

Richard Montañez has for years told a story of how he dreamed up Flamin' Hot Cheetos while working as a Frito-Lay janitor. The archival record, former employees and Frito-Lay itself say otherwise.

When my colleague Sam Dean published an article in 2021 proving that Montañez was a fibber at best and a fabulist at worst, Hot Cheetos lovers accused the Los Angeles Times of trying to take down ...

(Reuters) -PepsiCo won the dismissal of a lawsuit by a former executive who said the food and beverage company defrauded and defamed him by denying that he invented Flamin' Hot Cheetos. In a decision ...

Spicy dispute over the origins of Flamin’ Hot Cheetos winds up in court By: Dee-ann Durbin, The Associated Press Posted: 12:03 PM CDT Thursday, Jul. 25, 2024 Last Modified: 5:40 PM CDT Thursday ...

I always tell Frito-Lay you may make Flamin' Hot Cheetos, but we own — the Latinos own — Flamin' Hot Cheetos." If you see Longoria with stained-red fingertips for the foreseeable future, don't ...