In this upcoming webinar, "Preparing for the Holidays: Profitable Campaign Tips for Busy Restaurant Owners," Jill Crowley from Paytronix’s Strategy & Analytics team will explore multiple ...

Below, 20 Forbes Business Development Council members share their secrets to developing a well-crafted and effective holiday marketing strategy. Whether it's creating personalized campaigns or ...

Holiday shoppers bring more than a spike in sales because they arrive with open minds, ready to connect with new brands.

Late in the holiday shopping season, when retail competition is at its highest, ad campaigns that truly “pop” can make all the difference to a brand’s bottom line.

The critical holiday sales period is here, bringing to the spotlight a number of seasonal campaigns that brands have spent months — if not longer — fine-tuning in pursuit of a revenue surge. For ...

The holiday campaign is “one of the first representations of that new strategy,” Saxemard told AdExchanger. “We’re focusing on what Sonos can emotionally provide our customers.” Saxemard spoke with ...

Launched last month, Olipop’s first holiday campaign was developed in partnership with independent creative agency Callen, directed by Screen Novelties and produced by Passion Pictures. It also comes ...

For its holiday campaign, the Brooklyn, New York-based retail marketplace created an anthem spot showcasing Waldo, the beloved stripe-wearing character featured in the “Where’s Waldo ...

Macy’s Embodying an expert gift-giver for the retailer’s campaign was easier said than done, says Brie. “I start thinking of holiday shopping now, then procrastinate,” she jokes.

In testing for festive campaigns globally by DAIVID, none of Coke’s new AI-generated holiday ads made the top 30 most effective holiday campaigns of 2024 against 90 other Christmas ads.