These eye masks have an impressive almost 30,000 reviews on Amazon and have managed to maintain a 4.3-star rating, too. Nearly 20,000 of those reviews are 5-star ratings.

The magic of this product is in the name. Dieux’s Forever Eye Masks can last up to an entire year, so say goodbye to disposable sheet masks. If you’re a makeup fanatic, you’ll love these ...

Halloween is an opportunity to get into character—any character. And while a head-to-toe costume is, of course, a welcome option, certain personas can be captured through eye makeup alone.

Shop the look: NYX Professional Makeup Epic Wear Long Lasting Liner Stick in Pure White, £7 here, and About Face Matte Fluid Eye Paint in shade Scream of Consciousness, £16.80 here (was £21) ...

Halloween make-up often includes glitters, pigments and adhesives that can easily enter the eye, leading to discomfort or even more serious conditions. While the upcoming spooky season is a time ...

With Halloween just days away, costumes in local shops may be in short supply. Good thing all you need for a ghostly get-up is a few makeup products from your local… ...

Over the past 11 months of mask-wearing and smizing (that's smiling with your eyes), beauty counters and estheticians have seen an increased demand for all things eye-enhancing.