A viral graffiti trend featuring a cartoon bird known as 'Pam' by Melburnians has reached new heights as a hotel becomes the latest landmark to be targeted.

Court Sketch of Gibson-Burrell who faced Melbourne Magistrates’ Court charged over dozens of graffiti tags. Picture: Paul Tyquin “He simply does not care,” he told the court.

Court Sketch of Gibson-Burrell who faced Melbourne Magistrates’ Court charged over dozens of graffiti tags. Picture: Paul Tyquin “He simply does not care,” he told the court.

Court Sketch of Gibson-Burrell who faced Melbourne Magistrates’ Court charged over dozens of graffiti tags. Picture: Paul Tyquin “He simply does not care,” he told the court.

Court Sketch of Gibson-Burrell who faced Melbourne Magistrates’ Court charged over dozens of graffiti tags. Picture: Paul Tyquin “He simply does not care,” he told the court.

For more than a year, "Pam the Bird" soared over Melbourne, appearing on city landmarks, skyscrapers and road signs. But the cartoon bird's alleged creator could be grounded.