The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by replacing the words 'Coke' or 'Coca-Cola' with the logo itself.

Coca-Cola has played with its vintage-style script logo in new and surprising ways recently, like in a 2024 campaign from VML and WPP Open X that used authentic but unauthorized hand-drawn ...

While there aren't many brands that can get away with 'debranding' their ads, we've seen a few such as McDonald's try ditching their logo in recent months. But perhaps the most famous example ...

The Coca-Cola Co. released its second quarter results July 22, highlighting future plans for a new beverage option featuring U.S. cane sugar.

Coca-Cola is reviving its iconic “Share a Coke” campaign for the first time in over a decade. The Coca-Cola Company “Share a Coke will encourage this audience to tap into the nostalgia of ...