FIREMAN Sam celebrates his 30 year anniversary with the release of a limited edition commemorative collection from Australia Post.

Toys R Us has launched its up to half price flash sale, it features discounts on leading brands such as Paw Patrol, Power Rangers, Fireman Sam and more ... signature pup packs along the way.

It added that sales globally have also been knocked by caution among customers as a result. The manufacturer of Peppa Pig and Fireman Sam toys pulled its financial targets for the year last month ...