Therefore, personalize your direct mail, they like to see their name. Use the word imagine in your copy. It is very powerful. You can get readers to create a metal picture of your choosing.

In his book The Direct Mail Solution , direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt ...

In part 9, we discussed maximizing your direct mail copy. In part 10 we discussed increasing desirability of your product or service with direct mail.

Long Copy Should Not Be Avoided Some people believe direct mail copy has to be short and sweet. That is not necessarily the case. Once you spark the interest of your prospect, you need to explain why ...

PostcardMania, the $119 million marketing technology firm with over 395 staff, continues to expand its tech-driven direct mail division, PCM Integrations, by recently launching a no-code direct ...

Compared to email, direct mail actually elicits a higher response rate and engagement with consumers. Consider: email's 0.12 percent response rate vs. direct mail’s 3.4 percent rate.

The direct mail package is subject to a variety of tests focusing on format and copy. If the mailer has established a control package, then one element at a time is tested to see if it lifts the ...

The 34-page e-book will run through the basics of forming an idea for your direct mail down to interpreting the results of your campaign. Click here to get your FREE copy now. Share this Page Facebook ...

Unlike email, direct mail gives your customers something tangible. And it seems that despite our increasingly digitalised lives, we still find value in something we can hold in our hands. Through a ...

According to recent findings from Lob’s 2025 State of Direct Mail: Consumer Insight Report, healthcare has emerged as one of the highest performing sectors in the direct mail space. This stems from ...

Small businesses can leverage their direct mail lists by taking advantage of digital enhancements. The USPS developed a unique feature for your direct mail postcard.