Direct mail is considered by consumers to be the most trustworthy of all marketing channels. It is extremely important to create copy, calls to action and offers with honesty.

Direct mail remains a powerful tool for real estate professionals looking to reach potential buyers and sellers effectively.

3. Postcard. Generally, the least expensive type of direct-mail format is a postcard. Postcards are like self-mailers but with a lot less sales copy.

Good copywriting creates exciting pictures in the reader's mind. Here are some easy tricks to producing copy that sells. 1. Make it easy to read. When people pick up a sales piece, they'll start ...

The 34-page e-book will run through the basics of forming an idea for your direct mail down to interpreting the results of your campaign. Click here to get your FREE copy now. Share this Page Facebook ...

Unlike email, direct mail gives your customers something tangible. And it seems that despite our increasingly digitalised lives, we still find value in something we can hold in our hands. Through a ...

Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research from SeQuel Response. The 2024 ...

Finding the right prospects is key to a successful direct mail campaign, and list profiling is an effective way to do it. Let's explore two popular profiling tools.

Direct mail is one of them, continuing to be a high-performing, deeply trusted channel that meets people where they are and cuts through digital noise with lasting impact.