Ever wondered how to design a professional logo without spending hours or money? In this video, I reveal my favorite secret ...

What is a logo and what does it do? It is the summation of who you are as a business. It represents you concisely, while being a visual tool to help your customers retain your identity.

Below, I've rounded up 9 recommendations for things to do before you design a logo – or rather, before you create the final mark because I'd argue that these are all part of the design process proper.

Designing your first logo can feel overwhelming. Here’s how I created one for my small business — and the key steps beginners ...