Pinpoint where prospects disappear, what’s holding back conversions, and how to turn funnel data into marketing action that ...

The important thing is that you have a sales process in place that moves prospects through your funnel and converts them into paying customers. Otherwise, you're just wasting your time (and money).

Nov 21, 2023, 01:45pm EST getty Marketing agencies often work with clients whose customer acquisition strategies are faltering and who need significant updates to their sales funnel.

Customers take a unique journey through your company conversion funnel as they make their buying decision. Therefore, you must capture their attention, form trusting connections, and motivate them ...

Nothing tanks a good sales funnel customer journey faster than lousy copywriting. Your content needs to be persuasive but not pushy. It also needs to be clear and concise. You’ll certainly want to ...

Terminology such as ‘the sales funnel’ tends to serve the purpose of making a complex process easy to explain — or blinding an audience with jargon, depending on your levels of cynicism. In today’s ...

To learn more about IDC's Adaptive Customer Engagement model, including advice for marketers, please join IDC's Laurie Buczek and Jason Cunliffe for a complimentary webinar on January 25th at 12: ...

Frank V. Cespedes is a senior lecturer at Harvard Business School and the author of Sales Management That Works: How to Sell in a World That Never Stops Changing (Harvard Business Review Press, 2021).

IDC's Adaptive Customer Engagement Model Replaces the Marketing-Sales "Funnel" January 18, 2023 08:30 AM Eastern Standard Time ...