A recent study in the Journal of Consumer Research found that even just a basic element of logos—their shape—affects how people perceive a company and its products. There’s already a good ...

that we just made our original logo rounder?” asked Xiaomi’s CEO Lei Jun, somewhat rhetorically. No worry, Lei explained, as the company “didn’t just change the shape from square to round ...

A good logo ... company Quip is a good fit. Now that Snapchat's mascot, "Ghostface Chillah," has lost his goofy face, the logo is a cleaner fit for the disappearing messages app. Square's logo ...

Few things are more tied to a company’s ... Pacific shield’s shape and color changed numerous times in the past 126 years. And while the deer in John Deere’s logo once jumped over a log ...