January 1, 2025, marked the official arrival of Generation Beta. They will live and work in a radically different world. Why should we care today and what must we do?

Babies born in the new year, and for the 14 years following, will make up the newest generation: Generation Beta. Its members will explore new digital landscapes, many of which we likely can't fathom now,

Generation Beta includes those born between 2025 and 2039, primarily the children of younger millennials and older Gen Zs.

Explore how 2025 marks the start of Generation Beta babies and the new food culture shaped by technology, Gen Alpha, sustainability, and global trends.

We’ve set out foot in a brand new year, 2025 and with it comes the dawn of a brand-new generation—Generation Beta! Born into a world where technology, AI, and virtual realities are no longer futuristic but firmly in the present,

Babies born in 2025, who will grow up knowing a post pandemic world deeply integrated with artificial intelligence, belong to what is now called Generation Beta. Gen Beta will live in a world where digital and physical worlds will be seamless,

Babies born in 2025 belong to Generation Beta, who will grow up knowing a post-pandemic world deeply integrated with artificial intelligence. Australian social research group McCrindle says Gen Beta will live in a world where digital and physical worlds will be seamless.