Sam has covered every Amazon sale for the Strategist the past two and a half years, so she knows when a deal is truly a good one (and when Amazon is just inflating the original price to make it seem like a better discount).

Amazon’s Big Spring Sale is the retail giant’s newest annual sale. It started in 2024 as a week-long sale with opportunities to save on outdoor items, cleaning products and other spring essentials. This year, the sale is back and it’s essentially a mini Prime Day, except the deals are available to all shoppers.

Just as flower buds are beginning to bloom to mark the seasonal shift toward warmer months, Amazon is hosting its first big sale event of 2025. The Big Spring Sale, as it is known