Artificial Intelligence - Fully 64% of marketers say the content they create with the use of generative AI is as successful ...

Modern marketers combine data, research, and creativity to outperform intuition-based campaigns of the Mad Men era.

Marketers know that people gravitate toward brands they relate to, and respond to marketing and advertising messages that in some way mirror their lives. Essentially, consumers will better connect ...

Underused martech strains budgets and teams. This article outlines how CMOs can realign their tech stacks for strategic, ...

"If you can't explain it simply, you don't understand it well enough." That quote is often attributed to Albert Einstein, and although that attribution is debatable, there is truth in the quote.

ChatGPT is the most popular generative AI mobile app as well as the most popular generative AI Web product, according to ...

The median starting salary for a corporate chief marketing officer in the United States is expected to be $189,750 in 2024, according to recent research from Robert Half. The report was based on data ...

Generative AI programs, such as ChatGPT, can be powerful tools for small businesses, enabling them to create content more quickly and efficiently. However, if used incorrectly, they can also produce ...

Most SMB owners say customer acquisition was the biggest marketing challenge they faced in their first year of operating their business, according to recent research from Constant Contact and Ascend2.

Are you worn out by the frenzied pace of change in our new “whateveryouwannacallit” economy? Are you puzzled and aggravated by your suddenly impotent marketing and sales efforts? Do you spend ...

Explore how B2B brands can measure experiential marketing using pre-event testing, real-time feedback, and post-event metrics ...

Adtech and martech must converge to meet rising customer expectations for seamless, omnichannel engagement. Learn why ...