Campaign speaks to the company officials about they are blending global expertise with indigenous elasticity, letting each ...
Consortium Gifts' managing director prescribes a few effective tactics for brands to increase their visibility and drive high ...
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The agency's leadership in India including Ayesha Ghosh, Santosh Padhi and Shreekant Srinivasan have resigned.
His portrayal of elegance in the ad serves as a reminder that self-expression knows no limits.
Articles written by Amrita Bansal ...
A Publicis Groupe research highlights new opportunities for brands within this rapidly evolving consumer landscape, and ways ...
The CMO’s MO (modus operandi) shines the spotlight on some of India’s prominent chief marketing officers as they share their marketing mantra, trends for the future, and what keeps them up at night.
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Brands today are shifting from product pushes to storytelling, creating emotional connections to capture customer loyalty and drive long-term success, notes the senior marketing executive at Spicetree ...