As 2024 draws to a close, the advertising and marketing landscape has seen an increasing reliance on artificial intelligence ...

Targeted at media buyers and publishers, the new ad tool, Magnite Audiences, is available for activation in India and ...

The Indian research and insights industry has reached a remarkable milestone, touching $3.2 billion in FY2024, as revealed by the Market Research Society of India’s (MRSI) latest annual report. Titled ...

The latest ad films and campaigns from brands like Bakingo, Lay’s, CYLNDR, Flipkart, The Sleep Company, Voltas, Dabur, ...

The American author known for his adventurous storytelling, Jack London (real name: John Griffith Chaney), was enamoured with ...

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OrangeGlobal Stories has introduced ‘Eshtory’, an audio storytelling platform dedicated to original fiction. The launch was done in Union Road Transport and Highways Minister Nitin Gadkari's presence ...

Branding Edge Strategic Communication, a creative strategy consultancy firm, is planning to acquire a majority stake (51%) in a lifestyle and influencer-focused agency in India. While currently ...

From the digital success stories of Zomato to Nykaa to behemoths like Nike or Coca-Cola, their success lies in well-defined purpose, says the founder and national creative director of Atomium Labs.

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