Generative AI enables the production of content at scale. It has been found to generate narratives with essential elements like concrete characters, logical plot development, and coherence, which are ...

Capturing consumer attention has always been fundamental to effective advertising. In its 2003 Media Model, the Advertising Research Foundation (ARF) ...

Gone are the days when a sports fan could locate their favorite team’s game quickly on a predictable outlet. Instead, broadcast contracts are divided ...

As large language models (LLMs) evolve from experimental tools to valuable assets, transparency in their data sourcing is rapidly declining. Initially, ...

In today’s rapidly evolving media landscape, publishers and broadcasters are increasingly looking to AI to reach new audiences and build loyalty. At Arc ...

Social media gets a lot of bad press these days, and for good reason. It’s associated with any number of negative effects – from misinformation to ...

WhatsApp may be the fourth most popular social network in the world. However, to date it has not been a place publishers have had much success building audiences. Over the last few years though, the ...

Today’s vast television ecosystem combines streaming services, traditional pay-TV, and free ad-supported platforms, reflecting a sea change in how viewers find and consume video content. The scales ...

November 6 @ 11:00 am - 11:45 am | Virtual ...