Super Bowl LIX is Sunday and all eyes will be on the Philadelphia Eagles and the Kansas City Chiefs rematch. The big picture: Watching the big game is on the rise with 65% of consumers planning to watch — up from 61% in 2024 — according to a Numerator survey of 1,

One factor that could push Fox’s Super Bowl audience to a new high is a streaming feed of the game that will be available on Tubi, Fox Corp.’s free ad-supported TV service, which is available to anyone with an internet connection. Last year’s CBS telecast was streamed on Paramount+, which requires a subscription.