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YouTube captures 11.6% of TV viewing in Feb., Nielsen says

The Hollywood Reporter on MSN · 2d

Older Viewers Fuel YouTube Move to No. 1 Among TV Distributors in February

Fox moved into third place in February — its highest ranking to date — thanks in large part to a record-setting Super Bowl. It claimed 8.3 percent of U.S. TV use, edging ahead of Netflix and Paramount (8.2 percent each and both down a little from January).

Markets Insider · 2d

YouTube captures 11.6% of TV viewing in February, Nielsen says

YouTube ( GOOG) took the lead in Nielsen’s February 2025 Media Distributor Gauge, gaining 2% over January to capture 11.6% of time spent watching TV across the month. This marks YouTube’s best share of TV to date,

World Screen · 2d

Nielsen’s Gauge: YouTube Expands TV Viewing Share

YouTube achieved its highest share of TV viewing to date in February with 11.6 percent, ahead of Disney's 10 percent, according to Nielsen's Media Distributor Gauge.

9hon MSN

Paramount, iSpot Team Up to Increase Transparency Around Consumer Ad Response

The media giant's adoption of the measurement firm's new Outcomes at Scale offering marks its latest partnership with a ...

12hon MSN

Paramount Taps iSpot Technology to Measure Consumer Response to Ads

Paramount Global has tapped iSpot for a new measurement tool that analyzes how consumers respond to commercials ...

Nielsen’s Gauge: Super Bowl Drives Record Viewing

This year’s Super Bowl coverage across FOX and Tubi secured a record-breaking 127.7 million viewers, with TV viewing on ...

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