The hype over Kellytoy’s Squishmallow plushies really hit peak popularity in 2020, and the brand says it has sold more than 100 million of these huggable toys since launch.

Kellytoy created the line of lovable friends from super-soft, marshmallow-like texture and polyester. The machine-washable toy comes in a variety of sizes, from 3.5-inch clip-ons to an extra-large ...

You already know the Squishmallow that was perfect for your zodiac sign around the holidays, so now it’s time to find your new Disney-themed squish. Obviously, you’ve got a friend in any plush ...

It's Squishmallow's first-ever Disney princess!Belle is available for pre-order for delivery on or around November 25th, so there’s plenty of time to wrap her up and stash her where your little ...