The purple concoction included a berry-flavored milkshake that honored the big purple guy for his annual jubilee.

The lovable, spherical-shaped character Grimace has always been one of McDonald's most recognizable faces — even if fans never knew what he actually is Dave Quinn is a Senior Editor for PEOPLE.

With a vibrant purple hue, a meme-able mascot and limited window of availability, McDonald’s had all the ingredients to turn its Grimace milkshake into a viral sensation. What the company likely ...

One consumer went to the McDonald’s website and typed in the search bar, “How does Grimace breed?” @McDonalds/X But the person behind the chain’s social media seemed exhausted by the silly ...

If you somehow still have yet to try the McDonald's Grimace shake, your window may be closing. The purple shake that has taken the internet by storm has been available in celebration of Ronald ...

I create EPIC "Foodie Features" that deliver lots of visual "POP!" along with peeping out the up close and personal looks of ...

(SOUNDBITE OF ARCHIVED RECORDING) UNIDENTIFIED PERSON #1: Introducing the ultimate baseball fan all the way from McDonald Land, please welcome the one, the only Grimace. SIMON: Yep. Grimace ...

Cross-promoting IP comes with some nuances. When Grimace visits town, McDonald’s doesn’t just ship a giant purple costume to the park. One of the usual actors who plays Mr. Met isn’t moonlig ...

“Grimace originated as a monster summoned by McDonald’s beverages, particularly milkshakes. Meaning he is a thought entity,” they wrote. “Basically, Grimace doesn’t breed to propagate as ...