Djerf Avenue. The 27-year-old entrepreneur addressed the allegations in a lengthy Instagram post on Tuesday, less than one week after Swedish outlet Aftonbladet published their bombshell exposé.

Matilda Saga Albertina Djerf, co-founder of fashion brand Djerf Avenue, was accused of perpetuating a toxic workplace. The 27-year-old influencer was named in an exposé by Aftonbladet.

Ultimate Gen Z It Girl and founder of Djerf Avenue Matilda Djerf has been called out by former employees who have come forward with serious allegations. The Swedish influencer and entrepreneur ...

The Swedish designer and co-founder of the brand Djerf Avenue addressed employee claims of a toxic work environment at her company Charlotte Phillipp is a Weekend Writer-Reporter at PEOPLE.

Djerf Avenue founder Matilda Djerf has responded to the allegations levelled by former employees about an alleged toxic working environment. The 27-year-old CEO took to Instagram to address the ...

Djerf Avenue. One employee described working at the company as “psychological terror” in a story published last week by the Swedish tabloid Aftonbladet. “To anyone who I’ve hurt or let ...

That is, until she launched Djerf Avenue Beauty, an extension of her clothing and lifestyle brand. “It felt like a longer and more difficult process to create beauty products,” Djerf says over ...

STOCKHOLM, April 11, 2025 /PRNewswire/ -- Djerf Avenue, a Swedish, lifestyle brand founded by Matilda Djerf in 2019, announced today the appointment of Nanna Hedlund as interim CEO, replacing ...