The Cyber Trust Mark will help consumers make more informed decisions about the cybersecurity of products, according to the White House.

The U.S. Cyber Trust Mark will soon launch as a federal initiative to help consumers identify secure IoT devices and promote stronger cybersecurity standards.

Now that the label is launched, companies are able to submit their products to be tested. Anne Neuberger, deputy national security adviser for cyber and emerging technologies, predicts that products with the Cyber Trust Mark will be on shelves by the end of the year.