Crest Kids Color Changing Toothpaste harnesses the magic of color to encourage kids to brush up to two times longer to protect against cavities. Now available at retailers nationwide.

By Jonathan Stempel (Reuters) -Procter & Gamble and Colgate-Palmolive are among the defendants in six new lawsuits targeting the sale of toothpaste and mouth rinse for young children because the ...

Buy 2 Crest Kids Toothpaste $3.99 Buy 1 Crest Rinse (Scope 1-liter, Pro-Health 1-liter or 500ml, or Scope Squeeze 50ml) on sale $4.99 ...

Procter & Gamble’s Crest has enlisted seven-year-old social media influencer Brody Hudson Schaffer as the official “Kid Correspondent” for its new Crest Kids Color Changing Toothpaste.