Since Brian Niccol assumed the role of CEO at Starbucks in September 2024, the company has embarked on a series of strategic ...

Starbucks seems to bounce between two types of CEOs: those who care about coffee and atmosphere and those who worry about ...

Starbucks has become a well-known brand in the restaurant space. It has figured out a formula for selling what is essentially ...

Starbucks is on a mission to speed up its act, setting new goals to cut wait times for both drive-thru and mobile orders in ...

McDonald’s is the world’s most valuable restaurant brand, dethroning Starbucks for the first time in a decade.

Recent reforms under Starbucks' new CEO Brian Niccol focus on marginal improvements rather than a major operational shift.

In Starbucks (SBUX)’ most recent earnings call, CEO Brian Niccol hit on the company’s “Back to Starbucks” theme, an effort to return the chain to its roots.

The coffee giant has been making moves to rebrand their stores as classic coffeehouses for communities to “sit and stay.” ...

For example, Starbucks has cut menu items, eliminated charges for milk alternatives, brought back condiment bars, and ...

Starbucks has reportedly set drink-making goal times for its baristas. Here's how long your next order could take.

The company is operating under new management. Former Chipotle Mexican Grill (NYSE: CMG) CEO Brian Niccol is running the show now, brought in for his proven turnaround expertise. The coffee chain had ...