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How Zudio won over the middle class with no ads, no app, just price
As of FY24, 85% of Zudio’s items are priced under Rs 1,000, and most of its core SKUs hover around the Rs 300– Rs 500 range. “Affordability is the brand,” a retail analyst at Edelweiss noted.
Zudio has seen remarkable expansion since its FY17 inception, now boasting over 350 standalone stores and revenue of ₹3,540 crore. (Photo; Company website) Mumbai: Trent Ltd’s value apparel ...
India's Trent posts five-fold jump in Q4 profit on more Zudio apparel stores By Reuters April 29, 20247:29 AM PDTUpdated April 29, 2024 ...
Zudio’s success promises to give stiff competition to regional retailers such as V-Mart, Style Bazaar, City Kart, and V2 Retail, the report said.
Zudio was the standout performer as it tapped into the pentup demand in small-town India, at a pace never seen before, notes Indrajit Gupta, co-founder and director, Founding Fuel.
During FY24, Zudio made strides by entering 46 new cities and strengthening its presence in 48 existing cities. The brand achieved impressive sales figures, selling 90 T-shirts every minute, 20 ...
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