If you're an avid YouTube user, a Premium subscription is almost necessary at this point. That, or an ad-blocking extension. Not only does Premium give you access to ad-free viewing, it also unlocks ...

We’re testing this closely, as the results are noticeably different from campaigns run through the Google Ads interface. Dig deeper: 3 YouTube Ad formats you need to reach and engage viewers in 2025 ...

Ads on YouTube are going to be a lot more annoying than they are already. The company is using Gemini AI to find the peak moments of any given video, and place ads there.

YouTube Music is taking inspiration from Spotify once again with the addition of a new 'Resume' feature, but it's still early days.

When it was introduced, Premium Lite was billed as a way to remove the ads from “most videos” for $7.99 per month, which is just over half the price of the full $13.99 YouTube Premium ...