Australian wine label Yellow Tail is doing an end run around the Super Bowl, buying up local ad spots of Fox stations across the country for a new, 30-second commercial. The national in-game alcoho… ...

Yes, even Yellow Tail, Australia’s extremely successful budget brand, has an unoaked chardonnay. It refers to the wine as “tree-free” and the label proclaims “No Oak No Joke.” ...

For example, the mascot on the label of the 2022 Black Cabra Malbec ($10)—a wine marked by soft tannins and notes of red fruit and spice—pays homage to the black goat that wanders the ...

Yellow Tail’s parent brand, Casella Wines, is Australia’s top wine brand by global sales, but it has faced headwinds in the last couple of years. From 2021 to 2022, the brand’s total sales ...

Hollywood director Harald Zwart calls from the Arctic Circle, where he is filming a Norwegian World War II movie, to talk about filming a Super Bowl ad for Yellow Tail wine. "I’ve got to say, it ...

Yellow Tail's ad is the first wine commercial to appear in a Super Bowl in nearly 40 years. Watch the full video of Yellow Tail's superbowl spot here.

Yellow Tail Guy and his truck attempt to deliver a gift of 4,000 bottles of wine to employees of America’s largest brewery, Anheuser-Busch, in St. Louis. (Whitney Curtis/AP for Yellow Tail) ...

On Wine Wine Snobs, Don’t Let a Cute Critter on the Label Come Between You and a Great Bottle For a couple of decades now, oenophiles have turned up their noses at the many ‘critter wines ...

Hollywood director Harald Zwart calls from the Arctic Circle, where he is filming a Norwegian World War II movie, to talk about filming a Super Bowl ad for Yellow Tail wine. "I’ve got to say, it ...