Deutsch Family Wine & Spirits is launching three new wines under the Yellow Tail brand this month, tapping into positive trends for red and white blends and Moscato. The new entries include Sweet ...

Finally, I included two sweet red blends, Gallo’s Apothic and Yellow Tail’s Sweet Red Roo. Apothic’s presence on the top-20 list demonstrates the popularity of this category. All but a few ...

In keeping with Yellow Tail’s tradition of accessibility, short flavor descriptions have been added to each blend. And, ...

Yellow Tail’s Sweet Red Roo extension—a blend of Shiraz, Cabernet Sauvignon and other red varietals—was launched in March and is off to a fast start, with sales projected to hit 270,000 cases in the ...

Roopert, who’s really an animatronic kangaroo, is the star of the 30-second spot for Yellow Tail. Not everyone will get to see Roo, as he’s known, because Anheuser-Busch has exclusive category ...

This year we've added two hot wines to the brand portfolio: [yellow tail] Moscato, one of the most successful launches of the year, and Sweet Red Roo, a naturally sweet red blend of Shiraz ...