Australian wine label Yellow Tail is doing an end run around the Super Bowl, buying up local ad spots of Fox stations across the country for a new, 30-second commercial. The national in-game alcoho… ...

Yellow Tail's ad is the first wine commercial to appear in a Super Bowl in nearly 40 years. Watch the full video of Yellow Tail's superbowl spot here.

The global marketing boss of Casella Family Brands has said the $5m investment in a 30 second ad for Yellow Tail Wine, was “absolutely” worth the expected 85% viewer reach at the Super Bowl ...

Yellow Tail wine and Universal Studios have teamed up for a national in-store promotion leveraging mobile to provide shoppers in 200 Walgreens and other retail locations access to its Snow White ...

In 2001, Casella sent its first shipment of Yellow Tail Shiraz and Chardonnay to the U.S. -- a highly competitive market where dozens of well-known wineries from France, Italy, Chile as well as ...