And with Tesco recently announcing their "Free after 9.30pm" yellow sticker, the popularity of the cut-price products is likely to increase even more.

Until now, supermarkets have stayed tight-lipped about why the reduced-price stickers are always bright yellow. But experts at digital marketing firm Add People say the choice is far from random.

Hidden reason supermarkets use yellow stickers for reduced price items - and it's 'no accident' An expert has explained how yellow stickers 'make use of human psychology' and how customers are ...

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But a savvy Sainsbury’s shopper divided opinion on social media after they bought nine legs of lamb worth £252 for a yellow sticker price of just £36. Yes you read that correctly £36.

Morrisons Morrisons beats most rivals to the punch, with the first yellow stickers appearing around midday. Shoppers get the biggest price cuts between 5pm and 7pm when staff make final reductions.

If you've ever been in a supermarket when the yellow stickered items come out, you'll no doubt have been witness to a bargain hunting scrum. As supermarkets slap discounted prices on items that are ...

Shoppers may spot a lot more discount stickers on items in the M&S Foodhall as stock issues continue Comments What's On Andrew Nuttall U35 Lifestyle Writer 13:02, 13 May 2025Updated 13:02, 13 May ...

She added: "The yellow sticker ladies are out in full force!" The bargain hunter showed examples of some of the items on offer at her local M&S, adding: "Now is a good time to stock up your freezer.

I do my ‘big shop’ with yellow stickers every week for £22 – here’s the best time to shop, it’s NOT before closing Read on to see the mum's top tip to bag the most bargains ...