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It's been nearly seven months since Adidas split with Ye, and boxes of his popular Yeezy shoes are still piled up in warehouses. The fate of 1.2 billion euros ($1.78 billion Cdn) worth of unsold ...
Adidas will sell some of the merchandise from its defunct Yeezy partnership with rapper Kanye West and donate part of the proceeds to international organizations, CEO Bjoern Gulden said on Thursday.
Adidas sells out of Yeezy stock, closing the book on one of its most successful partnerships. The partnership ended in 2022 after Ye's antisemitic comments. Adidas saw a 12% sales increase in 2024 ...
Before the "Light Grey" adidas Yeezy 750 Boost became the next anticipated sneaker on the launch calendar, it was crafted piece-by-piece in an adidas factory.
In fact, demand for Yeezy sneakers—shoes designed by Ye, formerly known as Kanye West, and sold under the Adidas label—has surged in the months since Ye trashed his reputation with a series of ...
Adidas has sold its last pair of Yeezy sneakers and a turnaround is in sight after ending its partnership with controversial rapper Ye – but now the sneaker giant is bracing for a sales hit from ...