Netflix has been developing its advertising offers since 2022, and has been active in the annual “upfront” sales market since 2023. Media buyers say the company’s scale has been relatively ...

Netflix has added Yahoo ‘s demand-side platform [DSP] to its roster of programmatic advertising partners. In a blog post, president of advertising Amy Reinhard called the move a “milestone ...

Yahoo appears to be testing some new AI related features within Yahoo Search. In fact, some are seeing Yahoo show a banner at the top of Yahoo’s home page that says, “We’re building a new ...