Yahoo Search Marketing has basically been using the same auction bidding system since GoTo.com launched nearly 8 years ago and with the new direction of the Yahoo company and the success of Google ...

display advertising business and why it continues to decline. Yahoo generates ~41% of its revenues from the search advertising business, while it generates about 38% of its business from the ...

growing Yahoo Search Marketing via expansion on eBay and eBay’s PayPal online ‘banking’ and payment system via Yahoo integration. This partnership will expand Yahoo’s sponsored search ...

Netflix has added Yahoo’s demand-side platform [DSP] to its roster of programmatic advertising partners. In a blog post, ...

Yahoo is introducing a new type of search advertising that integrates images and video in paid listings, the company plans to announce Thursday. Search advertising typically shows only text ...

As Yahoo prepares for its third-quarter earnings report, set for Wednesday, analysts are expecting the Web portal to continue its streak of solid growth from many of its marquee businesses.

Search Engine Land » SEO » Content » Yahoo!’s Rich Ads In Search – Are Video Ads Golden? Share Yahoo’s Rich Ads in Search (RAIS) combine paid search with rich media to further engage ...

Confirming what we reported earlier on today, Microsoft and Yahoo! have officially announced a 10 year partnership to collaborate on search technology as well as search advertising. The deal ...

Search Engine Land » PPC » Yahoo Search Ads Now Filtered By Site Option Chat with SearchBot Please note that your conversations will be recorded. The Yahoo Search Marketing Blog announced the ...

Yahoo will test displaying Google search ads in a small number of its search engine queries, a move likely to be interpreted as the latest in a series of Yahoo maneuvers to resist Microsoft’s ...