AQuantive's greatest strength is in serving parties on the "buy side" of the advertising equation--that is, advertisers and agencies looking to purchase and manage online ad campaigns. Yahoo!' ...

Yahoo is stepping up its online advertising program with the launch of SmartAds, a behavioral targeting ad campaign which display ads that are tailored for the customers who are more likely to buy ...

Hilary Schneider joined Yahoo last Fall ... she noted today’s almost $4 billion local online advertising spend is projected to grow to over $12 billion within the next five years.

Netflix has added Yahoo’s demand-side platform [DSP] to its roster of programmatic advertising partners. In a blog post, ...

NEW YORK — Yahoo launched a much-anticipated upgrade to its online advertising system Wednesday as it tries to bring to graphical display ads some of the innovations that powered Google’s ...

Yahoo! Japan Corporation (OTC: YAHOY) is an online advertising behemoth in Japan. The company generates ad revenues through search and display ads across its desktop website and mobile applications.

Yahoo's move is part of an effort to stay one step ahead in online graphic advertising, which includes banners and the Internet equivalent of billboards. The Sunnyvale company has long been a ...

VideoEgg's CEO did not give any details but did hint that by giving viewers a choice, the click-through rate was higher than the online marketing average. Both Google (GOOG) and Yahoo (YHOO ...

Admitting defeat in the online advertising wars, the former search powerhouse is set to lay off 1,600 employees by the end of 2023. Yahoo has laid off 1,000 workers, or about 12% of its remaining ...

Verizon, which bought AOL for $4.4 billion last year, is increasing its bet on online advertising and media, betting on Yahoo’s still-substantial traffic and advertising technology to diversify ...

spend on online advertising was growing and its competitors (Google and Facebook) were taking the lions’ share of that growth,” she said. “This created a huge decline in stock price for Yahoo, which ...

Analysts expect that worsening conditions will slow down spending for online display advertising in 2009. This week three Wall Street analysts cut their price targets for Yahoo (YHOO, Fortune 500 ...