Yahoo! Japan Corporation (OTC: YAHOY) is an online advertising behemoth in Japan. The company generates ad revenues through search and display ads across its desktop website and mobile applications.

Although Yahoo CEO Marissa Mayer emphasized the importance of mobile advertising to the company’s growth during Tuesday’s earnings call, she acknowledged that Yahoo’s mobile ad revenue has yet to ...

SAN FRANCISCO – Yahoo is offering a new suite of tools to help app developers build their businesses, as part of an effort to expand its own mobile advertising business. At the company’s ...

Yahoo! has been increasingly looking to address the decline in its ads revenues by developing and delivering content across its mobile platform. To do so, one of the strategies it adopted was to ...

which will offer publishers access to the Yahoo Mobile Ad Network and three new services: Yahoo Mobile Content Engine, Mobile Media Directory and Mobile Site Submit. One of the largest trade shows ...

Yesterday, Yahoo announced that it has agreed to buy Flurry, a mobile ad and analytics company that aims "to optimize the mobile experience through better apps and more personal ads," in a play to ...

headquarters that "Yahoo's future is mobile, and we're delivering our products mobile first." Scott Burke, senior vice president of the display advertising and advertising technology unit at Yahoo ...

Yahoo has bought ad tech startup Admovate to grow its mobile advertising sales and provide a stronger channel for personalized display advertising. Terms of the deal, yet another in a major buying ...

Netflix added Yahoo to its list of partners for programmatic ad sales, the streaming giant’s latest effort to spark interest ...

Yahoo%27s mobile users grew to 390M%2C up 15 percent from prior quarter CEO Mayer did not share financial details about how much revenue comes from mobile ads Yahoo shares traded flat on Wednesday ...

Yahoo launched new services on Tuesday to help publishers put their content on mobile phones and take advantage of an emerging medium for advertising. The company is offering to help publishers ...

Yahoo has also provided some help with embedding advertisements in mobile apps. The tool can be used to insert video ads into an app, and provide metrics on which ads have the best response rate.