Yahoo's focus on local markets comes as Google is diving into the display world to grow beyond its core search business. Having launched a new ad exchange system similar to ones the stock market ...

Yahoo is hoping to make it easier for small companies enamored with search advertising to consider display ads. The company rolled out Yahoo My Display Ads Monday, which it described as "self ...

Yahoo! reported its second quarter earnings Tuesday, July 15. The company's core advertising revenues continued to disappoint the markets as the revenues (excluding Traffic Acquisition Cost or TAC ...

Analysts expect that worsening conditions will slow down spending for online display advertising in 2009. This week three Wall Street analysts cut their price targets for Yahoo (YHOO, Fortune 500 ...

In a way, analyst say that this is a sort of Yahoo’s way of conceeding its defeat to Google when it comes to search advertising. Interestingly , digital display advertising is still an ...

Yahoo strove for the past two decades to build one of the most visited sites in the country and a robust online display advertising business. It succeeded at both. But its status as the third-most ...

Yahoo’s strength has been in display advertising area, while Google has built its robust business on text-based ads that can be incorporated into Web sites with similar content. Google ...

With 'rich ads for search,' Yahoo has the potential to squeeze new search revenue from its large base of display advertisers. Stephen Shankland Former Principal Writer Stephen Shankland worked at ...

Yahoo Inc. and Go2 Directory Systems are partnering to display advertisements along ... interest in tapping the booming market for online advertising. It’s a controversial subject with cell ...

Yahoo on Tuesday posted second-quarter net profit that was down from a year ago as growth in its historically strong display advertising business slowed, and moves to better compete with Google on ...

Facebook is on track to pass Yahoo! in US display advertising revenue this year while Google will also gain market share, according to a forecast published on Monday by digital marketing firm ...

WSJ’s Douglas MacMillan joins MoneyBeat. Photo: Getty On Tuesday, Yahoo reported its revenue from display advertisements and search ads both fell for the first time in years. Display-ad revenue ...