Microsoft attempted to buy Yahoo's search engine shortly before the Google partnership was reached. Under the terms of the proposed partnership, Yahoo would have drawn on Google's superior technology ...

Netflix added Yahoo to its list of partners for programmatic ad sales, the streaming giant’s latest effort to spark interest in its ad-supported subscription tier. “This will enable clients to ...

Sign-up here. Yahoo! Reports Q2 2010 Yahoo! reported its second quarter financial results yesterday and it included another strong quarter for display. From the release, “Marketing services revenue ...

Yahoo is counting on rival Google to help accelerate its revenue growth. As part of an arrangement announced Wednesday, Yahoo's website will begin drawing upon Google's massive online advertising ...

While the article points out an obvious conflict between Yahoo's software and business partner, this may not be the nefarious scheme they suggest. The Anti-Spy toolbar does not specifically allow ...

The agreement will allow Yahoo to have access to over 21 million Spanish people (74 per cent of the country’s online population) – 8.6 million from Atresmedia and 16.2 million from Yahoo, with around ...

Yahoo Inc. <YHOO.O> said on Monday it is opening up its new advertising system for testing by newcomers and potential converts from rivals, marking progress in its long-awaited upgrade.