Netflix added Yahoo to its list of partners for programmatic ad sales, the streaming giant’s latest effort to spark interest ...

Netflix and Yahoo announced a partnership on Monday that will allow prospective ad buyers to purchase programmatic connected ...

Netflix has teamed up with Yahoo, adding the company's demand-side platform to its roster of programmatic advertising ...

Yahoo recently announced its $640 million acquisition of programmatic video advertising platform BrightRoll, predicted to gross over $100 million in revenue next year. Earlier this year, Yahoo ...

Yahoo’s new Ad Interest Manager, now available in beta, may in its present form create more questions than it answers. From the information it offers, ...

Now that Right Media Exchange (RMX) has been officially sunsetted by the powers that be, the Yahoo Ad Exchange has become a private marketplace of sorts, where demand can plug into Yahoo-owned and ...

And Yahoo's Ad Interest Manager detailed my IP address, OS, browser, screen resolution, age range and gender. Not sure why, but the fact Yahoo had my screen resolution was a bit odd.

Sure, Yahoo had fewer ads. But that’s not because it lacked advertisers that Google has. It’s because Yahoo’s ad targeting system is pretty lame. Advertisers Use Yahoo; They Just Don’t Show Up ...

Yahoo CEO Marissa Meyer unveiled a new à la carte way for advertisers to reach users across Yahoo platforms on Tuesday during a keynote talk at the 2014 Consumer Electronics Show. The new move ...

The ad was posted to Yahoo’s social media accounts. “Just email Bill Murray at [email protected],” the company’s X profile read as of Sunday. “He’ll explain everything ...

Yahoo is the latest in the digital media sector to slash jobs — planning to cut more than 1,600 employees from its ad-tech division, as it phases out its supply side platform.. The company ...