Musk bought x.com back from PayPal in 2017, saying it had "sentimental value." Musk had co-founded x.com as an online bank in 1999, which later transformed into PayPal.

Musk Says Twitter Will Change Logo to X, ‘Bid Adieu’ to Bird ·Bloomberg Peter Elstrom and Craig Trudell Sun, Jul 23, 2023, 9:12 PM2 min read ...