Soon to come were Cinnamon and Winterfresh, then Classic Bubble Gum, Polar Ice, Cool Green Apple, Cool Watermelon and Supermint. In 2008, Wrigley introduced Extra Fruit Sensations: Island Cooler ...

At mid-summer, Wrigley introduced two new gum flavor-line extensions–Wrigley’s Extra Polar Ice and Eclipse Polar Ice–the latter a pellet said to be doing especially well. Although 109-year ...

The Wrigley ... its Extra and Orbit Complete brands with a raft of new launches. The new products will hit shelves at the end of April. It is extending the Extra brand, which is the number one sugar ...

Wrigley has also signalled a further attack on Trident's strength in the flavoured gum sector. In the past few months it ... last month to halt declining sales. It also extended Extra with Polar Ice ...

Wrigley is extending Extra gum - Britain’s biggest sugar confectionery brand - with new flavour Ice Citrus. The launch is being backed with sampling and a TV ad, while cash & carries are offering ...

While retaining some of the most recognisable features of the UK’s number one gum ... are Extra Polar Ice and Extra Arctic Ice. Last week, confectionery rival Mars agreed to buy Wrigley in ...

Gum maker Wrigley is shaking up its Extra Ice brand in the UK next year as it looks to build on what it claims is a recovery in gum sales in the country. Wrigley, a subsidiary of chocolate and ...