Woolworths spent an estimated $101.9 million on main media in the 12 months to August 2011, up from $82.8 million in the prior period, according to Nielsen.

The customer named Julie took to Facebook on Tuesday after her usual shop to ask Woolworths why she had been charged GST on a 125g tin of 'Deep Cove Sardines in Oil'.

A Woolworths customer’s complaint over the amount of beef mince contained in what was supposed to be a 500g packet has drawn attention to a little-known code commonly found on supermarket products.