It evokes a sense of connection between a brand and consumers. It establishes a bond between a company and its community of fans, friends, critics, allies and champions. A brand logo is exclamatory.

Logo color affects consumer emotion toward brands, study finds. ScienceDaily . Retrieved May 25, 2025 from www.sciencedaily.com / releases / 2014 / 04 / 140408112210.htm ...

Jones said he hoped the logo could help consumers spot which foods actually meet their new benchmarks for what counts as healthy. After a finalized definition is published in the spring ...

Aetna says it's bringing the logo back as a unique symbol of the company's brand and heritage. But the company says their biggest change is a new focus on consumer-driven health care. "We want to ...

Red Bull's red and gold logo can "give you wings" -- for better or worse -- even if consumers don't know it, according to a new study by two Boston College professors, who found the brand's edgy ...

So just how does logo color influence the ways in which consumers view your brand? This infographic lays it all out for you: Credit: Colourfast Printing Just how important is it to get the color ...

The X logo elicited the highest Emotional Intensity ... “To add to this, social media may be suffering from sensory overload from the consumer’s perspective. The number of social media ...

Aetna on Wednesday announced that it is rebranding itself with a new logo and a heightened consumer focus in another clear demonstration that health reform is changing the insurance market.

Google has updated its colorful “G” logo for the first time in almost a decade. An update to the Google app on iOS and Pixel ...