And now, the rebels are even trying to bleach their own hair at home, too. Pretty much every hairstylist will tell you that bleaching your own hair at home is a terrible idea.

The best purple shampoo can prolong the brightness of bleached hair for months after the fact, so fight those brassy yellow tones with our top picks. Skip to main content STYLE ...

Here's how to bleach your hair—the right way—according to a master hair colorist and celebrity stylist. ... Purple Shampoo: The best purple shampoo helps maintain cool tones.